Hooray To Twitter For Their New Multi Media Idea
Posted: Wednesday, September 15, 2010
by Grace O'Malley
Social networking sites have been used as part of a marketing strategy for a while but it is usually the end location between marketing mediums. Marketing thus far has been relegated to purchasing ads to be shown on these sites and hoping for the best. Now Twitter is showing the world that using cross media marketing in a social networking site is a smart move.
Recently Twitter announced changes in how the site looks and performs. The most important one for marketers is inline pictures and video. Joining Twitter in this venture is DailyBooth, Deviant ART, Etsy, Flickr, Justin TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog and YouTube.
While not available for the general public yet, it will be shortly. Take a minute and watch this video to see how it will look and work.
As a marketing agency we are excited to see this type of cross media venture. Businesses that want to spread a marketing message within 140 characters or less have been relegated thus far to linking a video or photograph with a tiny URL taking the reader to another site. Many times the viewer will say forget it and ignore the link unless the wording in the tweet makes one sit up and take notice. Allowing the reader to stay on site and still view the message will give businesses a greater opportunity to get their message seen and heard.
A good marketing strategy should always include strong content. Using this type of multi-media Twitter is making sure marketers become content creators and not simply content regurgitaters.
A smart marketing strategy will always employ cross media marketing in some manner whether it be conventional media, direct mail, print or the Web. Twitter's idea has just made the world of of marketing strategy a bit more interesting.
Do you use Twitter? Do you like the new changes?
While not available for the general public yet, it will be shortly. Take a minute and watch this video to see how it will look and work.
As a marketing agency we are excited to see this type of cross media venture. Businesses that want to spread a marketing message within 140 characters or less have been relegated thus far to linking a video or photograph with a tiny URL taking the reader to another site. Many times the viewer will say forget it and ignore the link unless the wording in the tweet makes one sit up and take notice. Allowing the reader to stay on site and still view the message will give businesses a greater opportunity to get their message seen and heard.
A good marketing strategy should always include strong content. Using this type of multi-media Twitter is making sure marketers become content creators and not simply content regurgitaters.
A smart marketing strategy will always employ cross media marketing in some manner whether it be conventional media, direct mail, print or the Web. Twitter's idea has just made the world of of marketing strategy a bit more interesting.
Do you use Twitter? Do you like the new changes?
This Article has been viewed 396 times. (Not updated in real-time.)
Top-level comments on this article: (3 total)I don't use it, and don't know anything about it, but I went to the video, and then watched another one. I know I need to start. Thanks for the nudge...Twitter is something you will either get into or hate. Let me know how you like it if you start using it.Grace
Wow! Fabulous!Thanks for the information Grace.Regards, CPThank you for the comment CP.Grace
Enjoyed the video GraceThank you for reading and commenting David.Grace
We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.